We do things differently around here.

After being in the Graphic Design world for 10 years, I've realized that I have a different sense of the word "custom". Here at Western Identity, when we say custom, we really mean CUSTOM.

And although other designers may pick from "cookie-cutter" designs they have laying around the studio, we choose to create our customs the right way. From scratch. Built on YOUR STORY.

We let YOU be an active part of the Creation Process; no Graphic Design skills necessary. Your Livestock Brand is built especially and only for you - by you - with a little help from us, of course.

The Western Identity Creation Process

If you have an artistic person in your life, you might have realized that we're a little crazy. I'm also a redhead, and an Aries, and a red heeler lover, and a gal who grew up on a sorrel Arab mare ... soooo I have those traits working against (or for) me, too... I'm impulsive, I'm competitive, I'm stubborn, I have no quit, and most importantly - I take an extreme amount of pride in my work and what I help others accomplish.

You can call it an impulsive urge, or you can call it a creative gift, but once Brand Elements are identified and you have shared your story with me, I get absolutely pumped. I need to see all the possibilities. With every sketch that hits the paper, I get a new idea, and it can go on for hundreds and hundreds of sketches.

But after working with a few clients in this space, I quickly realized that an overwhelming number of options (in our case, hundreds of Brand Sketches...) weren't always productive for helping you make a confident decision. More isn't always better.

So, as any good herdsman does, I implemented a culling process. In order to make your decision easier, I ultimately choose 20 of my absolute favorite Brand Sketches to show to you - offering you the brands that stood out the most and victoriously passed through an intense, detailed-oriented selection process.

I only show you the brands that I would be proud to have myself.

This extra step results in a quicker, cleaner experience for you, without the overload of being exposed to all the wild, potentially subpar, mess of possibilities running through my chaotic graphic-designer-brain.

After you have reviewed the 20 sketches, you can choose a design to have digitalized as your final brand - or you can request a second page of sketches for an additional fee of $45.

Once you have found the Brand Sketch you want to call your own, we bring it to life on the computer (via Adobe Illustrator) and send you your requested files.

Learning the Story

How do you expect your brand to tell your story if we don't know it? Welcome to the Deep Dive / Best Friend Maker.

During this stage of the process we will talk about what you want your brand to represent. Tell us all about your ranch, your roots, and your family. We want to hear it all. The more you share with us, the more personal we can make your brand.

That outlaw bootlegging part of the family history...? Yep, we want to hear about it!

Research & Strategization

This step is the bread and butter of good, solid brand design. Seriously - What use is all this collaboration and epic brainstorming if you can't use your final brand as you need to?

During this stage, we will discuss the intended uses of your brand and research what requirements we may need to follow if you intend on registering your brand in your locality and/or plan on using it on livestock. Let's do it right the first time!

Concept Sketching

Now for the real fun! Let's get to sketching!

This is the stage where we get to bring all your (and our) crazy ideas to life. We will fill our sketchbook exploring all the possibilities of your Brand, Initials, and Symbols. Once we see the first few designs that really stand out - we will sort off those favorites to send over to you.

After a few rounds of sketches and constructive feedback from you to perfect the vision, it will be up to you to decide on your favorite!

Choosing a Winner

Coming from the Concept Sketching phase, you're sure to be left with a few options that are seriously good contenders.

If you would like to include multiple options on your Brand Application, NOW is the time to use your favorite sketches and file your paperwork. We will wait for you to get approved!

Once we hear back on an approval, or once you pick your final brand ... we will move on to the Digitalization phase!

Digitalization

Once you've picked your winner, we're ready to bring that Livestock Brand to it's full glory.

In this stage we will work to create that design on the computer (via Adobe Illustrator) and get your graphic and all requested Brand Files ready to go!

Delivery

JPG and PNG Files (as well as any others you may have requested) will be emailed directly to your inbox.

In this email we will explain how to use your new files, what to expect, and will even include a link to our favorite Makers to help you bring your Brand to life ASAP!

Get Branded

You're ready to use your new Livestock Brand!

If you need helping creating your new Iron, Freeze Brand, or memento, we know exactly where to send you! Check out our Makers Page to find all of our recommended ways for you to use your brand.

And don't forget to send us pictures - you have no idea how stoked we are to see our creation come to life! (And if you're inclined to send us a branded hat, a new sticker, or invite us to the branding ... we might just burst from joy!)