Hi, I'm Kate.

And Western Identity is ... me.

Western Identity started with a dream to help small business owners with their Marketing and Branding Imagery. Namely - Custom Logos and other Western Themed Graphics.

I thought this would be such an easy career and perfect for a life on the road moving from cattle ranch to cattle ranch. So, I took the plunge back in 2019 to make my dream become a reality.

As I worked through the ups and downs of owning a business - (Spoiler Alert: it was in fact, NOT EASY, not easy at all) - I stumbled upon my crazy niche of a niche: Livestock Brands!

To be honest, I almost didn't make it here. Back in 2015, my Graphic Design teacher told me I would have to live in a big city to pursue this career. Obviously that thought was appalling, so I promptly crossed off "Graphic Designer" as a career option.

But as I was completing my AG Business degree years later, I realized that I hadn't lost any of my original passion. I wanted to fight to somehow mesh my love for graphic design and visual arts with the way I grew up ... and to somehow serve my own neighbors, my own community.

Eventually, I discovered my place in the world. I discovered that I loved working with the Ranch Moms, the Farm Kids, the Small-Town Entrepreneurs, and other unique families, businesses, and individuals within our Western-Based Industries.

And I found that I really, really, like creating Livestock Brands and hearing the stories behind them.

But I'm not for everyone.

And everyone isn't for me.

As I started to spend countless hours working with my clients from the remote ranch, the off-the-grid cowcamps, and from the sidelines of the corrals, I realized that I didn't want to base my income on people who didn't understand our unique life. Or even, simply, people that I didn't click with. (That is code for "humans that totally sucked".) There's already enough crazy involved in life on the ranch.

And that's why I believe in ultimate transparency.

Western Identity is built on a solid belief of clear expectations, deeper, more authentic and wholesome connections, flexibility for the sh*t that happens to all of us, customer service that will leave us as friends, and a healthy dose of reality. I'm betting that your life looks a lot like mine in some ways. My business was built to revolve around on the ranch, calving season, gathering and shipping schedules, company brandings, and family. I choose to surround myself with clients that understand that my ranchlife duties sometime call unexpectedly, and urgently, and I seek those who choose to live their life the same way. So if that's what you're looking for in a business bestie - or just in your new go-to Western-Based Graphic Designer - you've found her.

If you want to chat about this beautiful, crazy world with me, I've made it super easy for us to get in touch! Just send me a email and we'll talk business ... or dreams ... or cowboy culture ... Shoot, I like you already!

Contact Me

As Seen in Western Horseman Magazine

Culture Piece: Creating Your Western Identity

As Seen in Modern Cowboy Magazine

Western Identity Small Business Feature

Over 910 Clients Worldwide - and Counting

We're incredibly proud to have Brand Design Clients from all across the United States - and even abroad! Book your Custom Livestock Brand now to be added to the Western Identity Client Map.

We'd love to have you!


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